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The purpose of these presses is to serve the needs of scholarship- i.e., to publish specialized material that a purely commercial firm would find impracticable to handle. The increase in the number of universities was accompanied by an increase in the number of university presses.

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This operation has usually remained in the hands of the original publishers of the books, who have developed their own series of “university paperback books.” It became customary for many new academic books to be issued simultaneously in both cloth (hardcover) editions and as paperbacks, the usual price of the latter being a little more than half that of the cloth edition. This great extension of the market began in the United States in the 1950s, with prices ranging from 65 cents to $1.95, at that time unusually high levels for paperbacks the idea soon spread to Britain and the Continent. Many had been out of print for years, and they had often been issued originally in small editions of no more than 2,000 copies by university presses or other specialized publishers. This is the reissue of works of scholarship, science, religion, literature, and art. It is a fallacy therefore to suppose that, for all their seeming dominance, the paperback is likely to oust the hardcover book.Īnother type of paperback, selling in smaller numbers, has sprung from the enormous growth in the number of university students throughout the world.

While many of the big paperback houses have produced a certain number of new, hitherto unpublished books, the paperback operation is dependent in the main upon books originating with the conventional publishers. Normally the paperback publisher makes an offer to buy the paperback rights from the publisher of the hardcover edition, and the paperback royalties are shared between the author and the hardcover publisher. The low price of the paperback, which moved books for the first time into the area of impulse buying, is due essentially to the large number printed, seldom fewer than 30,000 and frequently far more, and not, as is often supposed, to the use of paper instead of a hard cover for the binding.īy far the greater number of paperbacks have been reprints of books that have had some success in their original clothbound form. The new paperbacks had remarkable ubiquity, being found not only in bookshops but also in drugstores, street kiosks, and newsstands in railway stations, airports, and hotel lobbies. Their use has been particularly widespread in the developing countries, notably those of Africa. Generally known as pocket books on the Continent, they swept the world, converting book borrowers into buyers and creating new book readers on a scale never known before. Growing from the prewar Penguins and spreading to many other firms, paperbacks began to proliferate into well-printed, inexpensive books on every conceivable subject, including a wide range of first-class literature. SpaceNext50 Britannica presents SpaceNext50, From the race to the Moon to space stewardship, we explore a wide range of subjects that feed our curiosity about space!īy the early 1950s the paperback revolution was well under way.

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